..........However, let's not be too hasty in celebrating such moves by for-profit corporations.
What Mattel and companies like DKNY, Tommy Hilfiger, Nike, Dolce
& Gabbana, and H&M, which have launched hijab, abaya and other
products aimed at Muslim women, are selling is an imagined feeling of
inclusivity to Muslim girls who often do not experience it in their
daily lives.
This form of tokenistic inclusion often does more harm than good. It
distracts us from engaging in deeper and tougher conversations about
meaningful social reform to create a more inclusive society. Instead, it
commodifies Islam and sees Muslims as yet another target market.
Critical legal theorist Nancy Leong reads such
forms of commodification of otherness as "racial capitalism" - "the
process of deriving social and economic value from racial identity"..........
full article on aljazeera.com.
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