Glorifying suicide: making euthanasia hip for the liberal crowd

 La Maison Simons, a Canadian fashion house, has recently produced a promotional video glorifying suicide. The advert presents assisted death as the “most beautiful exit”. The young woman who is about to be helped to kill herself informs you that dying in a hospital is not natural, not soft, in these moments you need ‘softness’. Killing softly, apparently, is a reference to the concoction of drugs that is introduced into the body to kill her, first putting her in a coma before inducing cardiac arrest. How natural is a medically assisted death